Wendell Berry, author of the quote following the colon, would not likely have thought of his message as sticky. But it has sure stuck with me over the years and I use it often in describing the need to re-frame our understanding of aging away from the body and toward community. This week, I learned about the concept of sticky messages.
Made to Stick: Why Some Ideas Survive and Others Die, C. Heath and D. Heath, 2007, was the inspiration for a portion of a terrific workshop provided by John Beilenson, President of Strategic Communications & Planning on June 24, 2009 in Indianapolis. 35 participants from around Indiana’s expanding aging network attended.
John’s an outstanding resource, so it’s no surprise that he is working with the National Council on the Aging in a major consulting capacity. The workshop, coordinated by the Center on Aging and Community, brought together an energetic and engaged group of professionals and activists working locally to create “communities for life” – or elder-friendly communties that just happen to work well for all ages.
With gracious permission, I’m posting John’s slides with this blog. Communicating for Communities for Life