
from The Art of Aging: A Celebration of Old Age in Western Art, 1987, McKee, P.L. and Kauppinen, H. New York: Insight Books
(Note: Scroll to the end for information about an upcoming national conference call on Communities for a Lifetime)
My town of Bloomington likes to claim John Mellencamp as one of its most famous citizens, but Mr. Mellencamp was actually born and raised in Seymour, Indiana, down Highway 65 about 50 miles. So when he sings about “small town”, he’s not talking about Bloomington. Relative to Seymour, Bloomington was the big city when John decided to bring his band to the Bluebird cafe. I think he was known as Johnny Cougar back in those days. As a new graduate student in anthropology at Indiana University, I remember Johnny Cougar flyers on telephone posts but can’t say I made the clubs in those years (or now for that matter).
Seymour’s loss was Bloomington’s gain. But it’s an old story, as creative young people have always seen “getting out of town” as the first step to success in life. When the small town doesn’t provide opportunities for young people, you either leave or you feel trapped.
And there’s another thread to this story. The old people? They remain behind.
So what makes this old story different now?
The scale of the issue: small towns provide fewer and fewer opportunities for young people and there are more and more and more older people. This is the central point of Kimon Koulet’s wise comment to my last blog. Kimon is a planning professional in a New Hampshire region with a median age of 45.2, older than the state of Maine, the oldest state in the country. Kimon echoes comments I have heard from many small town Mayors and public officials. They are searching for new economic strategies that can deter the forces that stretch and snap the geographic ties between youth and age.
I am aware of but a few isolated attempts to turn the perceived burden of an aging population into an economic engine. But I believe the conversation has started.
One approach emphasizes the older person as consumer. This is central to “retiree retention and attraction” strategies, characteristically but not entirely, practiced by tourism promoters in southern states. Knowing that prior touristic behavior is a strong predictor of relocation and resettlement, several of these programs receive direct support from state departments of tourism (Mississippi and Louisiana, for example). More recently, towns in the New West have positioned themselves as retirement destinations, often beating out the traditional “sunny climes” model of the previous generation of retirees. Truly, entire regions in the New West have been transformed from extractive to service-based economies, organized around the needs and portfolios of a retired population.
A second approach emphasizes the older person as a patient. I am stretching the point, but, in my experience, I see public officials eagerly competing to receive the economic benefits of the latest institutional response to the health care needs of the elderly – assisted living, long term nursing facilities, and shiny new hospitals.
All well and good, but narrowly focused and missing the real opportunities to organize local economies not around the passive needs of older adults but around their productive potential. This is the town I am looking for and I urge readers to help me find the model…
It’s a town that actively cultivates and supports “elderpreneurs”, through development of work/live environments on newly enriched downtown main streets. It provides start-up consultancies (has an active SCORE chapter). At the same time, it supports elders in the creative class to mentor and hire young people into their professions and businesses. It creates a vibrant downtown culture that integrates, rather than segregates elders from hip young professionals. It doesn’t support a rave venue and it doesn’t create a downtown senior center that is off-putting to young people. One of the hippest places I ever enjoyed is the Center for Southern Folklore in the heart of downtown Memphis. Talk about integrating old and young!
It’s a town that attracts new industries that derive particular benefit from a mature work force interested in part-time and/or seasonal employment, with flexible benefits and a socially enticing climate.
It’s a town that makes it easier to get by on a lower level of attachment to the mass market. Because it’s compact, walkable and bikeable, one can seriously consider abandoning that costly auto. Because it celebrates and cultivates creativity at all ages, it is a town that is beautiful, exciting, unpredictable, and stimulating. Because so many new workers in the digital age (young and old) can work from “anywhere”, this town is totally wired – local and global at the same time.
I am guessing there are elements of this town in many areas of the country. What I am looking for is the town that has put all of this together, intentionally and comprehensively, and has accumulated evidence that it works – that it creates a local economy that keeps and attracts creative and productive citizens and future citizens, both young and old. If you find one, call me!!!
Shameless Plug: Join me and others in an interesting discussion of these topics in the next Community Matters phone call, Dec. 8, 2011: http://www.communitymatters.org/communities-all-ages
Posted by Aging Indiana
Making Aging Sexy
October 6, 2011by impure_with_memory, Lublin, Poland
It’s a very exciting time to be involved with the field of aging studies, but then I’ve been fascinated with the subject for over 35 years. When I started this work, people would often express curiosity or find it humorous, even depressing, that anyone would be interested in such things. I am amused, at times, when aging celebrity authors “discover” the topic, as if they were the first to encounter the experience and, by virtue of personal reflection, have some premium on knowledge of the subject. That’s ok. After all, aging is certainly a personal learning experience, a process of discovery no doubt, as is life in general, no?
What I find particularly exciting, however, is that we are finally reconsidering aging beyond the narrow confines of its definition as a personal, individual journey. Moreover, we are expanding our definition of aging beyond its focus on the body alone, despite the commodification of aging through every imaginable product that Madison Avenue can hype. Finally, we are giving serious attention to the notion that aging and disability find their manifestation not in the body but in the relationship between the body and its surrounding environment. Necessarily, this politicizes the issues of aging and disability and transforms aging from a personal challenge to a community responsibility.
Through the lens of community, we can now re-envision the study of aging as a “place-based” endeavor. Aging activists (and disability advocates) can now align with the environmental movement in the new emphasis on livability and sustainable communities. A focus on supportive environments now joins the traditional aging-network emphasis on supportive services. Perhaps this new theoretical base for the discipline will attract the youthful attention that the field has always lacked. Yet, some clever marketing of our own might be in order, as our field continues to occupy the dark corners of academia.
Throughout the country, an aging-in-community movement is taking shape. Often, I observe, the impetus is provided by groups of women approaching late life, sharing concerns about their future, and sometimes driven by harsh realities of caregiving for elderly parents within a less than adequate system of care and support. Planning models are emerging and aging activists are indeed becoming educated about municipal planning, zoning, and the critical relationships among mobility, housing and land use decision making.
The AdvantAge Initiative (AI) planning model, including a new, online version of the AI community survey is being tested in three diverse settings: very rural Sonora, California; Georgetown, Texas, a rapidly growing retirement destination; and Clinton/Chelsea/Hell’s Kitchen neighborhoods in the thick of the Manhattan performing arts districts. Despite significant differences in the character of these communities, I am amazed at the degree of enthusiasm that people have for getting to the urgent work of planning community futures. Similarly, here in Indiana, my recent workshop on Livable Communities for Aging in Place filled the 35 participant slots within about a week of its advertisement. Something is clearly going on here. There is a pent-up demand for communities to face the future and a growing realization that change may occur at the local level long before the contentious federal debate about Social Security is ever resolved.
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