
from The Art of Aging: A Celebration of Old Age in Western Art, 1987, McKee, P.L. and Kauppinen, H. New York: Insight Books
(Note: Scroll to the end for information about an upcoming national conference call on Communities for a Lifetime)
My town of Bloomington likes to claim John Mellencamp as one of its most famous citizens, but Mr. Mellencamp was actually born and raised in Seymour, Indiana, down Highway 65 about 50 miles. So when he sings about “small town”, he’s not talking about Bloomington. Relative to Seymour, Bloomington was the big city when John decided to bring his band to the Bluebird cafe. I think he was known as Johnny Cougar back in those days. As a new graduate student in anthropology at Indiana University, I remember Johnny Cougar flyers on telephone posts but can’t say I made the clubs in those years (or now for that matter).
Seymour’s loss was Bloomington’s gain. But it’s an old story, as creative young people have always seen “getting out of town” as the first step to success in life. When the small town doesn’t provide opportunities for young people, you either leave or you feel trapped.
And there’s another thread to this story. The old people? They remain behind.
So what makes this old story different now?
The scale of the issue: small towns provide fewer and fewer opportunities for young people and there are more and more and more older people. This is the central point of Kimon Koulet’s wise comment to my last blog. Kimon is a planning professional in a New Hampshire region with a median age of 45.2, older than the state of Maine, the oldest state in the country. Kimon echoes comments I have heard from many small town Mayors and public officials. They are searching for new economic strategies that can deter the forces that stretch and snap the geographic ties between youth and age.
I am aware of but a few isolated attempts to turn the perceived burden of an aging population into an economic engine. But I believe the conversation has started.
One approach emphasizes the older person as consumer. This is central to “retiree retention and attraction” strategies, characteristically but not entirely, practiced by tourism promoters in southern states. Knowing that prior touristic behavior is a strong predictor of relocation and resettlement, several of these programs receive direct support from state departments of tourism (Mississippi and Louisiana, for example). More recently, towns in the New West have positioned themselves as retirement destinations, often beating out the traditional “sunny climes” model of the previous generation of retirees. Truly, entire regions in the New West have been transformed from extractive to service-based economies, organized around the needs and portfolios of a retired population.
A second approach emphasizes the older person as a patient. I am stretching the point, but, in my experience, I see public officials eagerly competing to receive the economic benefits of the latest institutional response to the health care needs of the elderly – assisted living, long term nursing facilities, and shiny new hospitals.
All well and good, but narrowly focused and missing the real opportunities to organize local economies not around the passive needs of older adults but around their productive potential. This is the town I am looking for and I urge readers to help me find the model…
It’s a town that actively cultivates and supports “elderpreneurs”, through development of work/live environments on newly enriched downtown main streets. It provides start-up consultancies (has an active SCORE chapter). At the same time, it supports elders in the creative class to mentor and hire young people into their professions and businesses. It creates a vibrant downtown culture that integrates, rather than segregates elders from hip young professionals. It doesn’t support a rave venue and it doesn’t create a downtown senior center that is off-putting to young people. One of the hippest places I ever enjoyed is the Center for Southern Folklore in the heart of downtown Memphis. Talk about integrating old and young!
It’s a town that attracts new industries that derive particular benefit from a mature work force interested in part-time and/or seasonal employment, with flexible benefits and a socially enticing climate.
It’s a town that makes it easier to get by on a lower level of attachment to the mass market. Because it’s compact, walkable and bikeable, one can seriously consider abandoning that costly auto. Because it celebrates and cultivates creativity at all ages, it is a town that is beautiful, exciting, unpredictable, and stimulating. Because so many new workers in the digital age (young and old) can work from “anywhere”, this town is totally wired – local and global at the same time.
I am guessing there are elements of this town in many areas of the country. What I am looking for is the town that has put all of this together, intentionally and comprehensively, and has accumulated evidence that it works – that it creates a local economy that keeps and attracts creative and productive citizens and future citizens, both young and old. If you find one, call me!!!
Shameless Plug: Join me and others in an interesting discussion of these topics in the next Community Matters phone call, Dec. 8, 2011:
http://www.communitymatters.org/communities-all-ages
Posted by Aging Indiana 

Redefining Prosperity
December 7, 2010Vulcan salute
If I were to fulfill Mr. Spock’s blessing to “live long and prosper”, I guess I would die a rich old man.
Somehow, however, that dream feels a little hollow. Yet, it’s at the core of the American economy, right? We are told that we depend on people getting rich to create the jobs that fuel increased consumption and continued economic growth. And staying young forever is, of course, the desired state of every baby boomer consumer, according to Madison Avenue.
I have a growing suspicion that the prospects for every American to enjoy riches are as dim as the prospect that we can all live to 120. Acknowledging the reality of one’s own mortality is the first step to understanding what it means to age well. Acknowledging the reality of our economic limits can be the first step to a new definition of prosperity.
As this year’s fabulous Community Matters ’10 conference was held in Denver, I had an opportunity to meet planners, government officials, and resident activists from multiple small towns in the Mountain West and High Plains. Many of these communities are struggling economically, often due to the decline of traditional industries (mining, logging, ranching and farming) in the face of worldwide competition. One common consequence of this trend is the departure of young people from their home communities and the subsequent increase in older age-density, creating what Dace Kramer has referred to as “naturally occurring retirement regions” (NORR’s). This has been accompanied by an influx of new retirees seeking amenities not typically provided by sunbelt retirement communities – incredible natural beauty, skiing, hiking, recreational ranching, etc. As one might guess, local economies are shifting to a “service” base as the population ages, due to both aging in place and in-migration.
While recognizing aging is a major driver of population and economic change in the New West, I have come to realize that, with respect to local economy, it’s impossible, better said, impractical, to discuss aging without reference to youth, and vice versa. If people are to age well in the New West, they need robust youth to provide services of all kinds. If communities are to provide opportunities for youth that enable them to stay put, they need the monetary investment of elders.
Seems like a simple dollars and cents issue. But it goes deeper. In the practical sense, attachment to place requires dollars and cents. For a young person, it equates to a job. For an elder, it often equates to cost of living. The converse applies to both. In a deeper sense, attachment to place is not a monetary issue. We are attached to a place because we feel we belong there. We know the place and it knows us. We nurture the place and it nurtures us.
When we reach the right place, we don’t need more because we have enough. We have loving relationships. We have the sense of fulfillment that comes from the beauty of the quiet order around us balanced by the sense of delight that comes from the unpredictable and creative spirit of nature and of youth. To appreciate what we have means we must regularly view our place from the outside, which can simply involve embracing those strangers who are our future neighbors, friends and family.
When we reach the right place, we are prosperous. Yet, we may very well be spending less, not more, which in the current scheme is anathema to our American economy. We are told that, without wealth-creation, America will become a “second-class economy.” The “new normal” means a lower standard of living. If that’s true, is this bad? These days, both young people and elders are the new pioneers in the so-called lower standard of living. Should we not notice that they are discovering the difference between standard of living and quality of life? Should we not be listening to elders who can teach us how they survived hard times and to youth who can teach us how to live more lightly on the planet?
Addendum:
Through the generous support of the Orton Family Foundation, and others, the participants in the Community Matters ’10 conference came together to explore and develop a new “heart and soul” approach to community planning. This approach is based on the belief that a slavish adherence to growth in every direction threatens the heart and soul of our communities – the things that, in the end, attach us to place and define who we are. Economic growth and quality of life are not necessarily antithetical. But a corporation is not a person (despite the Supreme Court decision) and capital is, too often, not attached to place. Planning that reveals and promotes the heart and soul of a place is essential and, indeed, many local companies are loyal to their communities and help define heart and soul. Storytelling and story sharing are critical tools for “heart and soul” practitioners. For a wealth of connections to this growing and exciting area of community planning and activism, visit the Orton website at:
http://www.orton.org
Spend some time with the site and be sure to look for the Heart and Soul Community Planning Principles.
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